ACROSS LA TIERRA

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Artist Layqa Nuna Yawar launches the first VR Experience in the Newark Arts Museum through a virtual gallery exhibit.

The artist worked with MadnessOG to compose an immersive website as well as a video campaign to bring awareness to the first VR experience to debut in the Newark Arts Museum in 2020. The goal of this project was to increase awareness of the exhibit, drive online traffic, and engage the local community during the rising lockdowns due to COVID-19.

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BUILDING

We collaborated with Layqa Nuna Yawar, as well as a musician, a producer, and an engineer to produce a video that captivated the beautiful humanity and complex technology connecting people all over the globe using Virtual Reality. To elevate the experience one step further, we captured portraits of the team as well as held 15 minute demos for the public to try the VR experience for themselves.


 

RESULTS

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As a result, we created a unique and immersed website for the VR experience
Across La Tierra. Our team delivered a creative video that cultivated over 2,500 impressions and booked over 25 in-person demos, and raised the interest of educational grants to fund the project further. 

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NOW IT’S YOUR TURN. START TODAY!

Schedule a call with our co-founder, Lizet Portillo to learn more about how we can help you grow in numbers, views, and customer engagement.